When it comes to mothers day, flowers are often given as a gesture of appreciation, together with a “thank you” card. In fact, gift giving by way of flowers is one of the main drivers behind the flourishing global floral industry: over 60% of all American consumers have given flowers or homeplants as gifts at […]
Studies into the impact of flowers on gifts have found that when flowers are given as gifts, recipients often feel more valued and cared for. This research explored the psychological effects of the qualities associated with the different types of flowers as gifts, as the most popular gifts on Valentine’s Day. The results showed that […]
As gifts are such an important industry, research has been carried out in recent years on the influence of the various attributes associated with the receivers and givers of gifts on the likelihood of purchasing fresh flowers as presents. The findings from this research are useful in showing the factors that may influence the choice […]